New Lead Generation Scams on the Rise

Zillow is warning real estate agents to be on the lookout for scammers trying to take money in exchange for leads, posing as the real estate technology giant. Emails were sent to Premier Agent members and Zillow customers Friday with tips on how to identify scammers. In the email, the company warns to look for websites, email addresses and phone numbers that look similar to Zillow’s. Zillow never asks to give PayPal account details or make a wire transfer.

 

The company is asking anyone who sees a potential scam to report it to agentcare@zillowgroup.com.

 

“We take fraud very seriously and have been working hard to reduce spam leads on our site,” a spokesperson said. “Please be on the lookout as well.”

 

In one such scam, reported by Inman last month, real estate agents received text messages promising a lead from a buyer named “Kelly Sawyer.” Clicking the link brings the agent to a bogus Zillow page with a “.info” domain name and a request for a “small advertising fee” for contact details.

 

“We will never ask for your payment before se send you details about a lead,” the spokesperson said. “If you are in doubt about a lead, please contact the Premier Agent app or inbox. Our leads found in the app and inbox are from us.”

 

Article courtesy of Inman: https://www.inman.com/2018/09/24/new-lead-generation-scams-on-the-rise-zillow-warns-in-an-email/

 


* Specific loan program availability and requirements may vary. Please get in touch with your mortgage advisor for more information.